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Palmeira Leadership

Gen Barter

Gen Barter

Chief Executive Officer

After working in the home health care field for over 8 years, Genevieve Barter knew she had found a career and an industry that she loved. Along the way, she had learned there are so many avenues of health care that don’t make people better. But she found hope in home health care – which she considers the last facet of health services based on human touch – that did help patients improve through education, compassion and goal-focused care. She was intrigued by the gap between mom and pop-run home health companies and the larger, more impersonal conglomerates. She saw a need in the community and an opportunity to change the industry and make an impact. So she bought the company she worked for and began expanding services into multiple states. The idea of Palmeira Home Health Services was born. She drew from her family’s medical background – her father is a retired ophthalmologist in California, her political science education from the University of San Diego and her past sales experience to make Palmeira Health Services into one of the top home health service companies in the market today.

Patrick Benedicto

Patrick Benedicto

Vice President

As Vice President, Patrick manages the Palmeira team of dedicated sales professionals who work directly with providers to deliver the best home health service possible for their patients. Patrick brings extensive sales experience to Palmeira having worked with staffing companies to provide physical therapy, occupational therapy, and speech therapy professionals for Home Health agencies in Las Vegas, Phoenix, San Jose, San Diego and Los Angeles. Patrick attended Mapua Institute of Technology in the Philippines for his industrial engineering degree. After college, he played professional basketball in the Philippines for five years including the team that won the league championship in 2001.

Crystal Riley

Crystal Riley

Regional Administrator

Crystal is an accomplished healthcare professional with 19+ years of experience in long-term skilled care and skilled home health, is widely respected for her commitment to high-quality services. She currently holds a degree in healthcare administration and recently completed a master’s degree in healthcare Hospital Law at Seton Hall Law School, equipping her with comprehensive knowledge of the intricate legal complexities and regulations that govern the healthcare sector. Crystal’s expertise in healthcare law ensures strict compliance and ethical practices within healthcare facilities, making her invaluable in addressing legal challenges, protecting patient rights, and upholding industry integrity. With her extensive career and educational background, Crystal’s multifaceted skill set continues to have a profound impact on the healthcare industry, setting a standard of excellence and inspiring future generations of healthcare professionals.

Gilda McGuire, RN

Gilda McGuire, RN

Regional Clinical Manager

Gilda is a highly experienced nurse specializing in home health care. With over 20 years of experience, she is known for her compassionate and personalized approach to patient care. Gilda holds a Bachelor’s degree in Nursing from Chamberlain College, providing her with a solid foundation in medical knowledge and clinical skills. As the Regional Clinical Manager, she oversees operations and ensures high-quality care in her region. Gilda’s expertise and commitment to excellence positively impacts patients and the overall success of the organization.

Raniisabella Marshall

Raniisabella Marshall

Operations Manager

As the Operations Manager, Rani is responsible for the multiple back-office departments. Including Authorization, Scheduling, Referral Coordination, Medical Records, and the Call Center. During her undergraduate studies, she found the healthcare industry highly challenging yet even more rewarding. Rani finds joy in helping others and being part of a team that makes a difference in the lives of those we serve.

Rani holds a Bachelor of Science in Health Care Administration from Cal Baptist University and is pursuing her master’s in business administration.

Elizabeth Rosenthal

Elizabeth Rosenthal

Clinical Care Coordinator

Elizabeth is an experienced healthcare professional with a diverse background in nursing and management. She recently became a Clinical Care Coordinator at Palmeira, demonstrating her exceptional skills and dedication to patient care. With a bachelor’s degree in nursing from West Coast University, Elizabeth has a solid understanding of medical principles and evidence-based practices. Elizabeth is a passionate advocate for patient-centered care, constantly striving to enhance the patient’s experience and improve healthcare outcomes. Her expertise, combined with her commitment to excellence, makes her a valuable asset in her role as a Clinical Care Coordinator at Palmeira.

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All services provided by your Home Health was greatly appreciated. Your staff was very personal and interested in my recovery.

Roy E.

Palmeira Home Health has the very best Occupational and Physical Therapists! They do so much with/for my uncle. I would highly recommend them for family members who need home health care!

Monique G.

My therapist was so wonderful and helpful. Kim, recognized I had scar tissue build-up and broke it up with massage. I'm now going to outpatient therapy because of how well my treatment went.

Susan M.

Every single employee from Palmeira Health were extremely helpful, polite and caring. Each one made me feel important and they were here for me not because it was their job!

Jayne B.

Jesus (the Physical Therapist) helped me get a lot stronger.

Sue H.

If you are ever in need of Home Health Care, make Palmeira your first choice. Their care is exemplary, and the therapists are so caring. Their aim is to get you back to healthy. I have been blessed to have Corey B. for my Physical Therapist, and Lynda C. for my Occupational Therapist. They are amazing!

Audrey E.

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Palmeira Home + Health
625 2nd Street Suite 102
San Francisco, CA 94107

Phone: 844.4PALMEIRA

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