Chief Executive Officer
After working in the home health care field for over 8 years, Genevieve Barter knew she had found a career and an industry that she loved. Along the way, she had learned there are so many avenues of health care that don’t make people better. But she found hope in home health care – which she considers the last facet of health services based on human touch – that did help patients improve through education, compassion and goal-focused care. She was intrigued by the gap between mom and pop-run home health companies and the larger, more impersonal conglomerates. She saw a need in the community and an opportunity to change the industry and make an impact. So she bought the company she worked for and began expanding services into multiple states. The idea of Palmeira Home Health Services was born. She drew from her family’s medical background – her father is a retired ophthalmologist in California, her political science education from the University of San Diego and her past sales experience to make Palmeira Health Services into one of the top home health service companies in the market today.
Director of Sales
As Director of Sales, Patrick manages the Palmeira team of dedicated sales professionals who work directly with providers to deliver the best home health service possible for their patients. Patrick also leads the Palmeira Health Services Assisted Living division. Patrick brings extensive sales experience to Palmeira having worked with staffing companies to provide physical therapy, occupational therapy, and speech therapy professionals for Home Health agencies in Las Vegas, Phoenix, San Jose, San Diego and Los Angeles. Patrick attended Mapua Institute of Technology in the Philippines for his industrial engineering degree. After college, he played professional basketball in the Philippines for five years including the team that won the league championship in 2001.
Lynda Ferri, RN
Director of Nursing
As Director of Nursing, Lynda is responsible for the overall direction of our home health clinical services at Palmeira. In her leadership role as Clinical Manager, she evaluates clinical care services and all administrative operations and activities. She maintains the structure and staffing of the agency to effectively meet the needs of patents. She establishes and implements patient care protocol that ensures a high standard of quality and that all regulations are met. Over 30 years ago, Lynda began her career as a nursing assistant. She brings over 17 years of experience in Medicare and insurance procedures. Her expertise includes Medicare urgent claim processing protocol and coordination with multiple insurer benefits, coding and data collection. She often educated patients and physicians on Medicare processes and guidelines. Lynda graduated with her RN from Breckinridge School of Nursing and has dedicated her career over the past 7 years to excellence in home health services, including leadership positions with Caring Nurses Inc. and Horizon Home Heath, which later became known as Palmeira.
Andrea Law, RN, WCC
As Assistant Director of Nursing at Palmeira Home + Health, Andrea focuses on business solutions that improve productivity, efficiency, and most importantly, quality health care to members of our community. Her goal is to achieve optimum utilization of resources, but she is the first willing to go and see her patients even when it is her day off, if they truly need her. Andrea has over 15 years of experience in business development and management and comes from a family of healthcare professionals. Every year she attends a wound care conference to learn new advances in wound care and supplies, a key treatment focus for home health patients. She is able to bring back that information and train our staff to stay up-to-date on how we can provide better care for better outcomes for our patients. She earned her Psychology degree and her RN degree from the College of Southern Nevada. Andrea enjoys volunteering within the community and presently hold positions on the Board of Directors for two non-profit associations as well as volunteering with the American Red Cross as a Registered Nurse.
Tina Alferova, RN
Clinical Coordinator West
Gilda McGuire, RN
Clinical Coordinator East
Quality Assurance Manager
As Quality Assurance Manager for Palmeira Home + Health, Cecilia Yepremyan focuses on Palmeira delivering quality care and expert solutions to our patients while exceeding expectations when it comes to customer service. She strives to ensure patients receive the right care for the right duration with targeted clinical interventions that support shorter recovery times and ongoing wellness. Cecilia brings over 13 years of experience and a background as a licensed LVN certified in IV therapy and blood withdrawal. Her past experience in hospital settings, mental health facilities, convalescent settings and home visit includes coding per Medicare guidelines and home health rules plus managing quality assurance by reviewing and auditing charts. She earned her nursing degree from Glendale Career College in California.
Palmeira Sales Managers
The Palmeira Home + Health Sales Manager manages business development of the post-acute continuum for our regional locations. The Sales Manager works with internal clinical and operational leadership to align with our Palmeira Continuum of Care Partners to ensure a smooth transition of care for the patient. The Regional Sales Manager provides Better Care for Better Outcomes™ for those entrusted to our care by managing the day to day operations and business development throughout the healthcare network. Referrals are gained by building relationships and providing education on Palmeira services and resources to our partners in the healthcare field including physician offices, long-term care facilities, rehabilitation centers and hospitals. The Regional Sales Manager also creates awareness in the community for the need and benefits of home healthcare services and coordinates continuing education programs for the community and healthcare workers.
Sales Manager - Nevada
Albert brings over 17 years of experience in managing sales teams and developing marketing strategies for companies including Billion Global Technologies, Career Education Corporation and Novartis Pharmaceuticals. In health care, he has recruited students for fields in Anesthesiology, Sonography, Radiography, Dialysis and Medical Assisting. Through pharmaceutical sales, he has extensive experience working with Dermatologists, Podiatrists, Primary Care Physicians and doctors of Internal Medicine.
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